The world of business is always changing, and with the rise of social media, it’s more important than ever to stay ahead of the curve. Instagram, Facebook, and LinkedIn are all great tools for businesses to use to stay connected with their customers and promote their products. But which one is right for your business? Is it Instagram that is geared to pictures as a big part of its message or another social media platform that also has business options?
There are ways to make all of these platforms work for our business in a social media sense. For instance, we could Buy Instagram Likes, follow someone on Facebook so that they follow us back, or attempt to make business connections on LinkedIn. The latter two rely on someone wanting to connect with us too, whereas the first one buys us some potentially interested customers that can then persuade others to join our business community on Instagram.
Anyway, here’s a breakdown of each platform to help us better understand how each one can help our business drive sales and achieve year-on-year growth. This will be through our business’s interaction with social media’s many millions of global users and followers.
With well over billion monthly users, Instagram is one of the most powerful marketing tools on the planet for businesses. The key to success on Instagram is to post high-quality photos and videos that showcase your products or services. You can also use Instagram Stories to give your followers a behind-the-scenes look at your business.
A personal insight into a business is something a customer will appreciate. They can then gain the trust of that company before buying its product. It is an opportunity for a company to sell themselves first as all good salespeople are taught when learning sales techniques. We have to be liked by the customer before they will consider us a reliable and trustworthy provider of their product. This is particularly important when there is an after-service provided as part of the package.
Facebook has more than two billion monthly users and is a great platform for businesses to connect with even more of their customers. Facebook offers a variety of features for businesses, including the ability to create a business Page, advertise on Facebook, and use Facebook Insights to track your Page’s performance.
As a business, we will want to promote ourselves through the big social media platforms for maximum attention. If we choose to run an ad campaign then it will gain more exposure when the platform has many users that could all be potential customers.
The obvious potential customers are not necessarily the ones who buy our product directly, it might, instead, be those that they talk to. Alternatively, the person seeing the post, or who is following a certain business and liking its products, might be buying the product as a gift for someone else that they know. This is the same whether on Facebook or Instagram. They work in similar ways in terms of likes and follows.
LinkedIn is a professional networking site with more than 400 million members, so smaller than the above two but still sizable in business networking terms. It is an effective platform for businesses to connect with other businesses and promote their products and services. After you set up a business, you can easily make an account on Linkedin and promote it. LinkedIn also offers many features for businesses similar to Facebook.