Hashtags are a powerful tool for businesses. They can help you reach more followers, increase visibility, and connect with your audience. Just be careful not to use too many hashtags – 11 is the magic number. Also, avoid using spammy hashtags or making your audience think you’re desperate for attention.
Use Relevant Hashtags
Hashtags are a great way to increase your reach and increase Instagram followers. By including relevant hashtags in your posts, Stories, and Reels, you can get your content in front of people who wouldn’t otherwise have seen it — even if they don’t follow your account! For example, if you’re a skincare brand, using hashtags like #skincare and #beauty in your posts will help people interested in those topics find and relate to your content. Similarly, if you’re attending an event or participating in a campaign, using hashtags for that specific moment can help you reach and engage with a targeted audience. However, it’s important to note that not all hashtags are created equal. Using too many popular hashtags can make your content seem overcrowded and less discoverable, so finding the right balance of niche and popular hashtags for each post is essential.
Include a Call-to-Action
While hashtags started as a way of organizing social media feeds, they now empower users to amplify their voices. They can even be the spark that ignites a movement (for example, #MeToo or the #BlackLivesMatter movements) or cause a viral sensation (for example, the #Gentleminions TikTok challenge, which led to record-breaking box office numbers for the Minions movie). In addition to being a powerful tool to amplify your message, including a call-to-action in your hashtags can help drive more Instagram followers to your account. A well-crafted call-to-action can be hard or soft and should include a direct link to your website. Examples of a hard call-to-action include running contests, hosting live events, or providing exclusive content. Including a soft call-to-action, such as a discount or freebie, can also help you increase your followers and sales.
Ask for Followers
Just like keywords do in SEO, hashtags are essential for social media marketing. They help to organize feeds, amplify content, and reach a wider audience. They are also a driving force behind social movements (think #MeToo and #BlackLivesMatter) and viral campaigns (like #GentleMinions, the TikTok challenge turned box office phenomenon). Hashtags are a great way to connect with your followers. They can increase engagement and drive more Instagram followers to your account when used effectively. When choosing hashtags, using those relevant to your business and will generate engagement is essential. You can also consider using branded hashtags, which are hashtags that include your brand name or slogan. This will help to differentiate your brand from others and create awareness. Additionally, it is a good idea to study your competitors’ online strategy and identify the hashtags that are working for them. This will give you a better idea of which ones to use for your posts.
Engage with Your Followers
When used correctly, hashtags can make it easier for your audience to engage with your content and even become your paying customers. Hashtags can also help you find conversations that are relevant to your business, such as those surrounding a particular movement. Keep an eye on social media sites to see which hashtags are trending at any given time. Then, develop and post content that speaks to these topics. Creating a unique hashtag for your brand or campaign can also be helpful. This way, when people see that hashtag in your content, they will immediately know it’s a part of your promotion. This helps your content stand out among the millions of posts published online daily. In addition, it allows you to track the effectiveness of your hashtag campaign.