You have learned, or are learning, that you need to keep your online audience engaged, in order to establish brand awareness and grow your business. Now how do you do all this? In such a vast world of social media, with new platforms popping up everyday, it can easily become overwhelming. Maybe you’ve heard of the term influencer marketing as something to consider. Maybe you’re a blogger, and maybe not, and for some reason you find yourself curious to learn more about word-of-mouth marketing, and what makes someone “influential” online or not. Enter – Influencer Marketing For Dummies.
The book is a reference book – which means you don’t have to read it in order. You can skip back and forth, finding what you’re looking for, and gleaning information from a wide variety of topics and discussions. I have been blogging for five and a half years, and I have seen it change so much. Mainly though, I have seen myself change with it and through it. I don’t think I’m an expert, or even halfway there, but I know what works for me and I know that blogging is one of the biggest things in my heart. Not only did I love this book, but I can’t wait to share about it with all of you. I imagine blogging will continue to change, but some parts of it will always stay the same. And that’s the passion and the connections. The heart of blogging.
What makes influencer marketing so captivating? It’s modern, but brings age-old concepts a new, social media twist. The platforms these concepts are distributed across change almost daily. It’s amazing that anyone can keep up with it all, and yet, we try. We think it’s worth it. Quite simply, influencer marketing is the art and science of engaging people who are influential online to share their brand messaging with their audiences in the form of sponsored content.
Although I’ve been blogging for years, I’ve only been working as an influencer for about six months. On the influencer side of things, Influencer Marketing For Dummies is teaching me so much I didn’t know, such as information about how to better reach out to brands I’m interested in. Or how to work better with brands that reach out to me first. It can be a difficult world to navigate, whether you’re an influencer or you’re trying to reach influencers. Either way, this book is a must read!
One of my favorite parts of the book was Chapter 3 – The Best Influencers: The Power of Women on Your Bottom Line. I think this most spoke to me as a fairly new influencer, trying to navigate my way. I also loved Chapter 6: Blog Influencers.
I’m happy to be giving away a copy of Influencer Marketing For Dummies. If you’d like to win, leave a comment telling me a reason you want this book and what you hope to learn from it. Or share your own personal story of influencer marketing.
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.
Well lookee here! A book I have not read. I love blogging resources books. I am a PR lady, but that does not mean I am a blogging expert. No sir. It keeps changing lightning fast and there is a real steep learning curve. You feel like you have learned something and then it changes. Well, isn’t that kind of always the way? I am glad you are having success with your marketing initiatives. You have created a wonderfully rich and soulful blog and deserve to reap double benefits from it in both friendships and monetization.
It’s crazy how it changes.. daily. I can never keep up and I’m no PR expert. Like.. at all.
I’m just a cookies expert, I am.
I’m having so much fun working on my blog and I really can’t thank you and Lindsay enough for your help introducing me to all the blog-related awesomeness I’ve enjoyed over the last few months!! I’ve been reading a ton of articles about monetization in preparation for the future and would love to get a peek at any book you’d recommend!! Cheers!
I sure hope you win! Of course I was happy to help, and I’ll always be happy to help.
What can I say, but you know how much of a fan I am of influencer marketing myself and this does look like a great and informative read. thanks for sharing here with us, Tamara!! š
And maybe one day the two of us can write a sequel. We’re certainly learning a lot!
I’m sure I could learn a lot from this book. I’ve sort of been on a “figure-it-out-as-I-go” approach, but these books are typically very helpful and easy to use.
I’m the same way as you! So much! But yes, sometimes I need a few “for dummies” books. They come in handy.
Oh, my goodness… I totally need to read this book! As you know I work in the space but it’s constantly changing/evolving and I find it fascinating. I’d also love to learn personally how best to reach out to brands I’d like to work with or how to leverage other opportunities with those I’ve previously partnered with. Looks like a great resource! Thanks for sharing, Tamara, and hope you’re feeling better! XOXO
I am, thanks! I can’t even remember why I wasn’t feeling well.. I think it was so many things.
This ever-changing landscape is tough!
Wowzers do I need this book?! I forgot you went to Blog U, I wish I could go!
It got more expensive this year! I know that I’ll eventually do a BlogHer and a Social Fabric and maybe Type A conference. What’s on your horizons?
I devour anything blogging related and would love to read this book! I love learning about new tips and how to better improve my brand.
Well you’re certainly awesome at it!
I love the “Dummies” books. I have many of them. I struggle with the marketing aspect of blogging and I just can’t seem to get past it. But like you, I also love the connections and the writing.
I actually wing most of it. If it looks like I know what I’m doing, that just means I got lucky!
This book sounds so perfect right now. I have fallen in love with blogging over the last five years, but I’m pretty terrible at marketing my own stuff. Any sort of reference would be so helpful!
Me too! I’m like.. lazy about it. Or hesitant. I’m not even sure which.
I’d love to have a resource like this. All I do is hit or miss. I don’t even know the difference between hit or miss sometimes.
Same here. But that’s how we learn, I suppose.
I would love to learn how to grow my social media presence. This book definitely sounds like a must read for a blogger.
Me too! I’m really a slow learner. So this boo is exactly what I needed.
Oh wow! I would love to win a copy of this book! I had not even heard about it and I would love to learn some marketing tips for bloggers!
It’s really thorough and I recommend it to anyone – bloggers, influencers, clients, etc.
I’m in Canada, so I can’t enter but you have me really intrigued by this book. I have got to check it out. I would love to grow my social media presence this year… and make more connections with brands.
Thanks so much for sharing (remember – don’t enter me in the draw).
xoxo
Well.. I entered you in spirit!
It seems like 2016 will be a great year for blogging. So many of my favorites are branching out.
Hmm, this sounds really interesting, and definitely includes information on things I’m hoping to do a better job of this year. Thanks for sharing, crossing my fingers I win a copy š
Aw.. someone else won. Boo! I wish I could give them to everyone.
This book sounds fantastic! I’m focusing on growing my blog this year and am concentrating on working with brands and making my blog more profitable š
That’s awesome!! Your blog is incredible.
This sounds like a book I could use in my life. Sometimes, I feel like I’m getting it, and then there are times that I feel like such a rookie. I’m trying to flourish in all areas this year, this is certainly one area I could use some growth in. š
XOXO
ME TOO!
And it’s bad because people think I know what I’m doing.. but I really don’t.
That looks like a great resource, Tamara. I can’t enter to win because I’m—wait for it…..Canadian. Uhhem…I’m an alien. LOL. I think you’re doing an inspirational job of being a marketing influencer. It works well with your photography career as well. Good for you! Go girl.
I love that you’re an alien!!
My photography and blogging careers are strange and intermingled and.. even more strange. Ah, well!
I need to read this book from start to finish. I love blogging, but as I approach two years, I’m learning how much I don’t know. Great resource! I’m preparing my first proposal for a big influencer I’d like to work with. Maybe I should wait and check this out first!
Ohhh! Good luck and let me know how it goes!
Yeah… I really REALLY need to look into this whole influencer thing. It sounds so complicated though! (I’m guessing- hence the book? LOL) I want to, no- I need to grow and change and shift my blog and do SOMETHING with it. It’s been over five years, and I have dreamed of making money and connecting with brands and doing all that stuff. I’ve been so wrapped up in the connecting and the writing (which I LOVE), that I have limited myself too much.
It’s time. Your post has lit my fire! Now give me THAT BOOK!!
LOLOL. š
Seriously, I’m so glad you shared this. I’ve been so so curious about your journey with it all- and would LOVE to hear more details, Tamara.
I’d love to tell you more details! Email me! It’s been a journey but it’s fun to share the wisdom with friends.
I haven’t delved into the influencer aspect of blogging – a few Vox Boxes that I didn’t do anything with, but that’s it. I’m not sure what I want to do, but finding out more can only help, right?
I didn’t get the whole Vox Box thing at first! I’m still learning. It can all be intimidating.
Hi Tamara, this book sounds just like something I need to read. Just before Christmas I had was approached by a couple of different companies to write posts, but I honestly didn’t know what to do next (it was something I really wasn’t expecting either, so it caught me totally unawares), in the end I wrote to them thanking them for contacting me, but I really didn’t have time at that moment, but maybe next year. Those emails made me panic and I reacted accordingly.
This book sounds like the sort of guidance I need to give me the confidence to know what to do next.
xx
I panicked about emails like that too! Sometimes I still do.
It’s so helpful to have a book and some mentors to help me figure out how to answer emails without panicking!
Very interesting book! I agree that so much has changed in the blogging world but there will always be things that will remain the same. So much to learn about blogging even though we’ve been doing it for years. Learning is always good!
Right! And I’m actually a slow learner. People think I’m not because I’m fast-paced. I walk fast, talk fast, do things fast. But really good learning?? So slow.
I love my copy. It is very informative and I have learned a lot. I keep it as a reference guide on my work station.
Yes, I enjoyed your review of it very much! It’s right next to me on my desk right now.
This looks like a book that I need to read. I am working on continuing to grow my blog this year and influencer marketing is soon to be the next step.
Me too! Big goals for 2016.
Love reading books/articles on new ways to reach people through blogging. Many times there are tips I didn’t know. It’s nice to have ideas in one place to refer to.
My blog is only a year old…so I still have LOADS of stuff to learn. I also like the “Dummies” books…have a few others. They are easy to read….which makes sense. It’s already hard enough trying to figure stuff out.
I would LOVE to win a copy of this book. I have so much to learn about influencer marketing and taking my blog to the next level.
I could totally use this book! I often feel like I am just shooting in the dark. Slowly figuring things out.
I’m also pretty new to the influencer world, so I’d love to read this book to learn more about reaching out to brands I want to work with. I’m not even sure where to begin with that. I really like that I could flip through this book as needed and not necessarily read it cover to cover. Very helpful! (Also, love the BlogU pic!)
Thanks for the referral. I just downloaded it to my iPad to read this weekend.
This sounds like an excellent tool that even seasoned influencers can use! I would love to read the chapeter about blog influnecers.
I bet I could learn a lot from that book. Winning a copy would be awesome!
I’d love to win the book. I’d like to learn from the blogging section. I’d like to have mine stand out more than just for reviews again at some point soon. I quit posting personal content posts a long time ago and have done far too many reviews.
This would be a great book to have because it would help me gain a better understanding on how to effectively market myself and my blog. I have been blogging for 3 years now and I am improving as I go along and this book would really help speed up the process.
sounds like the perfect book for bloggers! I will have to check it out!
Iād love to have a book like this! Thank you for sharing it, I can’t wait to check it out!
I am very interested in looking at this book. As long as I have blogged, I am always learning something! Like you, I am newer to influencer marketing and would love to grow in this area.
Thanks!!!
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Traci
It is great to find a book that makes social influence easy to understand and easy to do. The Dummy series of books are always good reference tools.