You have learned, or are learning, that you need to keep your online audience engaged, in order to establish brand awareness and grow your business. Now how do you do all this? In such a vast world of social media, with new platforms popping up everyday, it can easily become overwhelming. Maybe you’ve heard of the term influencer marketing as something to consider. Maybe you’re a blogger, and maybe not, and for some reason you find yourself curious to learn more about word-of-mouth marketing, and what makes someone “influential” online or not. Enter – Influencer Marketing For Dummies.
The book is a reference book – which means you don’t have to read it in order. You can skip back and forth, finding what you’re looking for, and gleaning information from a wide variety of topics and discussions. I have been blogging for five and a half years, and I have seen it change so much. Mainly though, I have seen myself change with it and through it. I don’t think I’m an expert, or even halfway there, but I know what works for me and I know that blogging is one of the biggest things in my heart. Not only did I love this book, but I can’t wait to share about it with all of you. I imagine blogging will continue to change, but some parts of it will always stay the same. And that’s the passion and the connections. The heart of blogging.
What makes influencer marketing so captivating? It’s modern, but brings age-old concepts a new, social media twist. The platforms these concepts are distributed across change almost daily. It’s amazing that anyone can keep up with it all, and yet, we try. We think it’s worth it. Quite simply, influencer marketing is the art and science of engaging people who are influential online to share their brand messaging with their audiences in the form of sponsored content.
Although I’ve been blogging for years, I’ve only been working as an influencer for about six months. On the influencer side of things, Influencer Marketing For Dummies is teaching me so much I didn’t know, such as information about how to better reach out to brands I’m interested in. Or how to work better with brands that reach out to me first. It can be a difficult world to navigate, whether you’re an influencer or you’re trying to reach influencers. Either way, this book is a must read!
One of my favorite parts of the book was Chapter 3 – The Best Influencers: The Power of Women on Your Bottom Line. I think this most spoke to me as a fairly new influencer, trying to navigate my way. I also loved Chapter 6: Blog Influencers.
I’m happy to be giving away a copy of Influencer Marketing For Dummies. If you’d like to win, leave a comment telling me a reason you want this book and what you hope to learn from it. Or share your own personal story of influencer marketing.
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.