From Hobby to Career: Turning Your Blog into a Source of Income
There are many blogs out there that make hundreds of thousands, if not millions of dollars per year. There are even more blogs that barely generate enough revenue for a coffee. So, what sets them apart? Of course, you don’t simply post some great content, stick ads everywhere and wait for visitors to start streaming in. If it were that easy, everyone would be a blogger.
That said, it’s not impossible – no matter how little experience you have. All it really takes is an understanding and effective implementation of a few key elements that are necessary for a blog to become profitable. Not sure what they are? Read on to find out how to turn your blog into a source of income.
A Profitable Niche
The unfortunate truth is that no amount of passion, hard work or expertise will contribute to the success of your blog if it isn’t based on a profitable niche. For instance, regardless of how much you know about and adore bonsai bananas, chances are nobody cares about them, and for the few who do, they probably won’t spend any money on it.
Having a profitable niche with a large audience who is willing to buy something in that niche is a key prerequisite before you go any further. Additionally, avoid a niche that is already being covered by a thousand other blogs. Some of them have likely been around for a while and your chances of beating them to the top of the search results will be minimal.
Your readers have dwindling attention spans. If your posts aren’t compelling, they’ll move on before you make a penny from them. Your content needs to not only be captivating, but also worth sharing. Having your posts shared on social media is probably the best free advertising you’ll ever get.
You need to know what type of content is popular in your niche, as well as how to tailor the formatting of that content to your audience. In other words, do they prefer lists, longform pieces, posts with many pictures, etc. Your content needs to provide value to the reader, with links to other relevant websites and tons of useful information instead of fluff.
There are many ways to monetize your blog. From banner ads to ebooks to sponsored posts and more. Which method will work best for you largely depends on your niche. That said, one of the best monetization methods is affiliate offers. In addition to helping you earn a generous commission on every product you sell, it also serves as great market research.
Seeing what your readers buy the most will help you determine what your audience would likely be interested in buying from you. For instance, this post covers CBD affiliate programs in detail so that if you’re cashing in on the cannabis trend, you can determine what type of CBD-related product to create yourself.
A Traffic Generation Strategy
Having amazing content is great and all, but it is of no use if there isn’t anyone around to read it. You need to know how to bring traffic to your blog. A Business Insider report found that Google and Facebook are the two biggest generators of traffic. So, how do you obtain visitors from these sources?
In the case of Google, it mainly comes down to having your SEO in check. As for Facebook, it’s all about posting content that people will want to share. Both will take time to master, but focusing on the quality of your posts and your website’s SEO will help you generate the traffic you want.
The right niche, content, monetization and marketing strategy is key to the success of your blog. Getting these elements right may take some time, but the end result will make it all worthwhile.