Source: https://unsplash.com/photos/JC50-WIzOBs (CC0)
These days, a lot of attention is placed on digital marketing when you want to grow a business. After all, the internet is a fantastic place to put your focus if you want to grow a modern business. However, more and more startups and at-home business owners are starting to realise just how crowded the market is and how difficult it can be to hold your ground.
As such, we need to start looking at alternatives in marketing if we want to grow our business and seek more exposure. But how exactly do we approach this? What are some of the best ways for our business to get noticed? In many cases, it’s not so much about finding the latest and most unique forms of marketing. Instead, it’s more about looking at older forms of marketing so that we have more choices to pick from.
Could You Be Overlooking Traditional Marketing For Your Startup
Traditional mail is still effective for some businesses
You’d be surprised at how many people still receive letters, flyers, and brochures in their mailbox. By today’s standards, it’s probably considered spam. However, for customers that have shown an interest in your products, it can be a great way to keep them updated on your latest offerings and services.
Companies such as Action Mailing & Printing Solutions are great to work with when it comes to traditional marketing. This is because their experience allows them to help you quickly take your ideas and turn them into fully-fledged mailing campaigns. Alternatively, these companies can also be used to produce flyers, leaflets, and other traditional media that you can hand out in your store or at events.
In short, don’t overlook how effective traditional mail can still be. It’s extremely effective for some businesses (especially if you’re local) and there are plenty of ways for you to reach out to your intended audience if you’re willing to put a little investment into traditional marketing. In many cases, this could be the missing piece of the puzzle to help transform your business from a small startup into a fully-fledged SME.
Mixing traditional and digital marketing
Of all the unique business ideas that we could conceive, finding ways to mix traditional and digital marketing is perhaps one of the best ways to make use of your time and money. Digital marketing is clearly in the lead and traditional often pales in comparison when it comes to your return on investment and the overall effectiveness of your marketing strategies. However, if you’re willing to put some effort into it, you can find ways to mix traditional and digital marketing.
A great example of this is using QR codes and coupons in traditional marketing materials that encourage users to head online and visit your website. The reverse can be true as well. Your customers can sign up for physical newsletters that contain coupons, discounts, and the latest news about your products. There are many ways to integrate both traditional and digital marketing and it should become an integral part of your overall strategy.